Regarding Melissa #61


 By mid-October, Marcus was proving to be fully competent once Mel had spent some time explaining and demonstrating the features and benefits of the various types of goods and services sold by the shop. Tony and Jamie had managed the shop together on two days when Mel took Marcus out to make sure that he fully understood some of the underlying principles of photography.

Jamie couldn’t help feeling jealous about Mel being out alone with such a good-looking guy. They were going to be spending a lot of time together in the shop.

As soon as Tony, Jamie and Mel were all happy that Marcus was able to be trusted with dealing with customers without assistance, Jamie moved into his new role.


Publication and after

Prior to publication of the article about the Buttermere trip, both Tony and Mel had received preview copies. In Tony’s case, he’d also received a phone call from the magazine’s advertising department, suggesting that an advert for the shop, printed close to the article, would probably more than pay for itself. He’d agreed and had approved a proof of the advert.

As soon as the October copies of the magazine arrived in the shop, Mel bought a copy and scanned it. The text and images matched the preview, so she took the article upstairs to show Tony. He noticed that Mel’s employment in the camera shop was shown clearly. The cost of the advert had probably been worthwhile.

‘That’s wonderful!’ he said, ‘this is something that we can capitalise on. I’m going to get a poster printed to announce that you, as a member of our staff, are featured in a lead article of the magazine. I’ll include a small image of the magazine cover on the poster. Separately, I’ll make-up a poster showing a copy of your photo of the Sentinels and a copy of the article’s photo of you. I’ll put them side by side.’

‘Are you sure?’ she asked.

‘Absolutely,’ he replied, ‘Did you notice our advert next to your photo? I’m going to phone the editor of our local rag to see if he can promote it in both this week’s print edition and on their website.

Within an hour one of the journalists from the weekly free newspaper was ensconced with Tony in the Gallery upstairs, being shown the article and the advert in the magazine. The journo took notes and promised to send a photographer across to get a photo of Mel to accompany his article.

By weekend, several dozen people, other than Group members, had been in the shop out of curiosity. Many of them had come to see Mel based on her photograph – a local star in the current local “Star”. Codmanton may have had a population of 150,000 people but news seemed to have travelled quickly. Some visitors had been in from neighbouring towns as well. Although not many of these extra feet brought money with them, some did.

A couple of visiting amateur photographers also had liked the photograph of The Sentinels in the monthly magazine, and, along with many of the regular Group members, came to talk to Mel about it – about the equipment she’d used and her settings. This interest resulted in a couple of people trading in their cameras and lenses for models such as Mel had used.  It wasn’t a fortune, but it was the first green shoots of further interest. Tony and Jamie were delighted.

Jamie used the photo and details of the article on the shop’s website and that decision brought not only lots of favourable comments but also some further sales.

Featured Photo

More of Liverpool. I said that I’d intended to do try my hand at street photography. I did manage to bring back a few shots. Today’s photo is of a couple walking hand-in-hand along Union Court from Castle Street towards Cook Street, in the financial district of Liverpool.

For all the street shots, I used my Pentax KP 24 MP cropped sensor camera twinned with a Pentax 16-85 mm f/3.5-5.6 mm lens at an ISO of 100. The EXIF data for this photo were 1/15 secs @ f/8 and 16 mm.

Author: writingandphotography0531

I am a retired local government officer. At that time, I was an IT manager and had associated responsibilities for training. I have previously been involved, in various organisations, with aspects of industrial training and management development. My hobby is photography and, until recently, hillwalking in Snowdonia. I have just written my first novel, Persephone and the Photographer, published as a Kindle eBook.

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